This was a “quick and dirty” compilation style video designed for movie theaters and YouTube ads. The content was compiled from all kinds of existing video formats and video quality levels because it was needed before we had really done any professional shooting. It was extremely successful and ran for over a year.
The intense sound track interrupts the audience and captures their attention where stereotypical ads follow the same as everyone else format that viewers can easily ignore. The ad was tested in several theaters in the first week, each theater showing it in the rotation of about 3 times before the featured movie start time. At every test and observation throughout the entire year, audiences talked through the other ads and immediately stopped and watched this ad in its entirety.