Ranking algorithms are way more complex than ever – more data inputs, more quality checks, more subtlety.  SEO is no longer about links you build, or the content you create – it’s about what is earned through true value creation and interaction with the community.  It’s no longer useful (in fact it is damaging) to robotically create content, links, and posts that nobody cares about – in the hopes that the search engines will be fooled into ranking your pages.

Real, true and natural interaction with the community or market has always been the best way to go because while you can sometimes fool the machines, you can rarely fool the people – and now, the machines are smarter than you think they are.

There are no shortcuts, and if you are using dated tactics and techniques that seem to be working – just wait, they will soon be a boat anchor around your neck pulling you and your pages into the depths of obscurity.

Rand Fishkin’s presentation from 500 Startups.

Twitter is one of those things that people get, or they don’t.  Especially when it comes to using it in business.  If you do it right, it can be an asset.  Used wrong can have harmful effects in the worst cases and become a serious waste of time in many cases. This slide deck does an outstanding job of explaining the medium and how to use it – if it fits your business model.

This new report from Nielsen has all the latest social media stats and their key findings. Because this is really a report not a slide deck, so you will want to read it in fullscreen mode.

One key finding: Americans spend more time on Facebook than any other single Website. I would have guessed Google.