Being a published author gives you instant credibility,
leverage, and opens more doors than you ever thought possible.
Why? Because writing a book is perceived by most people as
a difficult and time-consuming process.
They believe that since only a relatively few people make it
through the publishing process, that those who do must be
better, or more qualified than the rest.
There is also the implied endorsement of dozens of unknown
people. A literary agent, an editor, a publisher,
publishing boards, distributors, book buyers, book stores, and
of course, the public. If all of these people are working
together to produce, edit, finance, distribute and purchase the
author's book, then it must be good - and the author must be
good.
This perception is what's behind the power of being published.
People use shortcuts all the time to help them make difficult
decisions. Having a book helps your prospects immediately
identify you as someone special, someone with expertise and
authority.
I'm not talking about self publishing, eBooks, or vanity
publishing. The problem with these types of publishing is
simply that they lack the very thing that makes being published
so powerful. The perception of difficulty and the
endorsement of others.
In fact, they have the opposite effect. Instead of being
perceived as someone who must be good, you're perceived as
someone who couldn't cut it and that it was easy to do. If
everyone can do it, it isn't special.
The greatest thing about non-fiction writing is that it is
relatively easy to do. I've had clients complete an entire
manuscript in just several days. Many times you'll already
have much of the content available if you write articles,
newsletters, blogs, record interviews, podcasts or hold seminars
& workshops.
If you've got an idea for a book, a manuscript, or want to get
published, then give me a call and we'll talk. I have
relationships with several publishing houses - and they've never
rejected an author I've worked with.
Having a book is more powerful than you can imagine. In
fact, its the new business card of those who choose to take the
lead.