If you want a head start, take a few minutes and
download or read the FREE articles in this section.
I've covered some of the most basic aspects of marketing,
positioning, and publicity. Things that you should be able
to apply to your business or practice today.
Each article is available to read online or
download in .pdf format.
The 8
Habits of Exceptional Entrepreneurs
What is it that makes some entrepreneurs
exceptional? This article will show you
what successful entrepreneurs have, think, and
do that put them at the top of their fields or
markets.
It has been said that people treat you the way
you condition, or teach them to treat you.
If you display a lack of confidence, others are
likely to treat you as if you have little
confidence.
On the other hand, if you radiate confidence and
high self esteem, others will have a tendency to
look at you for leadership and direction.
The same holds true in business. It’s really
all a matter of positioning – how you portray
yourself and how that portrayal comes across to
your customer. Reality doesn’t count. It’s
not what is, that matters. It’s what is
perceived in the mind of the customer that makes
the difference. And that is where
positioning comes into play.
Personal
Branding, Image & Identity
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