30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries
Experience
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Dane Shakespear

People Don’t Want to Buy Your Product or Service

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product...
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The great is a succession of little things that are brought together. - Vincent Van Gogh
lead generation

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think...
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Google is Not Your Friend

Google’s Stupidity Tax

Pay Per Click is probably the most valuable and effective marketing medium in the history of the world.  But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent...
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google adwords

Unlimited Traffic – A Real Life Case Study in Google AdWords

Unlimited traffic?  It sounds like a pipe dream or only a theoretical concept, but in fact it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20...
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The grass isn't greener on the other side, the grass is greener where you water it.
Dane Shakespear - Data Driven Marketing

The Pitfalls of Data Driven Marketing

I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets...
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Peter Drucker Quote - Dane Shakespear Marketing

The 2 Most Important Functions of Business are Innovation and Marketing

More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then – maybe even more in the digital age when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that...
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Dane Shakespear Testing Adwords

Refining Google AdWords

One of the most important things of any Google AdWords campaign is to continually test and refine.  The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that...
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website marketing

Dear Ugly, Outdated, and Self-Made Websites…

This is a great visual of how ugly, outdated, or self-made websites appear when they don’t measure up to just the basic expectations of the visitor. Yes, the creeper van does offer the same technical services as the school buses, but its presentation not only drives people away – it also recruits otherwise indifferent bystanders...
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

The great is a succession of little things that are brought together
September 1, 2019
lead generation
More Isn’t Better, Better is Better
April 22, 2019
Google is Not Your Friend
Google’s Stupidity Tax
January 26, 2020