“How to be Predictably Persuasive in Your Copy”
by Ray Edwards

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The Ray Edwards Podcast
September 19, 2013

I met Ray Edwards at a conference many years ago.  He’s a copywriter who has a podcast covering copywriting and life lessons.  Many people don’t pay attention to the copy on their websites, advertisements, sales letters, and email sequences.

There’s a reason why copywriters are some of the highest paid people in marketing – a good copywriter sells.

It’s easy to think you can do the same thing because you wrote a lot of essays, research papers, etc. in college, but the fact is that those kinds of writings are rarely effective in anything else except showing the professor you can follow instructions.  Copy is an art form of its own.  Good copy is engaging, persuasive, captivating, and motivating.

If this is new to you, we need to talk…